FOSSIL. calling all curious.
art direction GLOBAL BRAND REFRESH. DIGITAL APPLICATION. IN-STORE MARKETING. INFLUENCER PRINT + SOCIAL CAMPAIGN.
Developed Fossil's global brand refresh including influencer management, online content creation and photoshoot execution. Created concept and design layout including visual direction for influencer partnerships, digital application, guerrilla and OOH marketing. Presented campaign concepts and mobile app execution for Fossil's social platforms.
print + in-store marketing
social content + website
social media + online video carousel