TREND INSTALLATION. playlearn.

art direction SET DESIGN. PRODUCT DEVELOPMENT. EXPERIENTIAL INSTALLATION. 

Developed, designed and art directed a Fall Winter 2019 trend installation for Target and various product designers, buyers and creatives associated with Portu Sunberg. The PLY LRN installation merged the power of play with an intellectual curiosity. 

"In an era of political instability and environmental concern, a need for optimism, escape, and invention is being realised through play. A renewed interest in archival history and a quest for knowledge becomes fun for fun’s sake when experienced through a sense of play and childhood novelty."

installation + product design