KMART. money can't buy style.

art direction BRAND REFRESH. OOH BILLBOARDS. IN-STORE MERCHANDISING. TELEVISION, PRINT + SOCIAL.

Led visual direction and concept development for Kmart's brand refresh. Developed concepts for an overall haul of Kmart's voice, visual and tone. Directed wardrobe, styling and photographer visuals for photo shoot execution.

print + in-store marketing + website

promotional video