KMART. money can't buy style.
BRAND REFRESH. OOH BILLBOARDS. IN-STORE MERCHANDISING. TELEVISION, PRINT + SOCIAL.
Led visual direction and concept development under lead Creative Director for Kmart's brand refresh. Developed concepts for an overall haul of Kmart's voice, visual and tone. Presented wardrobe, styling and photographer references for photo shoot execution.
print + in-store marketing + website
billboard + OOH